what would you do if you ran the world?

-- We are living in a different kind of world now. The old top down model that you need hierarchies, organisations and structures to make things happen is broken. The new model is bottom up. It’s about collective, collaborative people power and that is what ifwerantheworld.com is all about. Ifwerantheworld.com is action orientated and is all about making things happen.

The single biggest pool of untapped resource in this world is human good intentions that never get translated into action. Add to this another equally powerful and equally untapped pool of resource - corporate good intentions which are the good intentions of companies who know they must be corporately and socially responsible but who miss the opportunity to allign their CSR objectives with day to day business objectives and therefore miss out on doing good and making money simultaneously.

IWRTW brings those two things together. Human good intentions and corporate good intentions and activates them collectively into shared action against shared goals to produce shared results.

MICRO ACTIONS...THE ATOMIC UNIT OF IWRTW:
The home page of IWRTW is googlesesque in its simplicity . Essentially, it is is a crowd sourced platform for making things happen - the platform and the community connects you with other people who want to do the same thing you want to do, other action platforms that may have been set up to achieve the same goal, brands and businesses who are also alligned to your vision and all of that is broken down into a series of micro actions, little small steps that each one of you can take to achieve the bigger goal. You are able to pick up those micro actions and you are able to invite friends to act, but the important thing is that each micro action is an incredibly small simple easy to do action which is so simple why wouldnt you do it. Using IWRTW you can find the exact micro action suited to you that is no effort.

THE ACTION FINDER:
If you have very little time , IWRTW has the Action Finder which is an advanced search engine. With the Action Finder - you can enter the area of action you are interested in, you can enter the location you are living in, and you can choose from a number of settings to say this is how much time I have, this is how far I am prepared to travel, this is how I like working whether its on my own or with a team, this is the kind of thing I want to be involved in, this is how quickly I want to do it - and the action finder will return only the micro actions on all the action platforms that are perfectly suited to what you want to do , when you want to do it. This is designed to combat that psychological behaviour where a person says to them selves “I want to do something about this but they’ve just told me I need to volunteer every thursday night for the next 6 weeks....No thanks”.

RADICAL SIMPLICITY:
IWRTW is rooted in the concept of radical simplicity. The sole objective, to facilitate turning good intention into action.
The site itself is a combination of rational functionality and technology and the synthesis of the study of many layers of human psychological motivation and emotional dynamics - only through combining the two can the most difficult task of all in the world be achieved.... changing human behaviour.

WHAT IWRTW IS AND IS NOT:
IWRTW is not a destination website, IWRTW is not a conventional online social network . IWRTW is literally a tool or a platform that anybody and anything who wants to make something happen can plug into. Existing online social networks, existing communities, brands, business or organisations can plug into IWRTW and from there IWRTW will make what you want to happen happen. Similarly IWRTW is designed to plug into social media tools – it will plug into Facebook, Twitter etc. IWRTW will be an iphone application so it can live on a cellphone or it can feed to a desktop facilitating making what you want to happen..happen.

THE AMAZING WOMAN BEHIND IT
Ifwerantheworld.com is the brainchild of entrepreneur and visionary Cindy Gallop. When I read an interview with her in wired.com it was one of those few moments in life when all reason goes out the window. I had never met Cindy but I just had to get in touch with her to tell her that this was the most amazing concept I had ever come across and that I wanted to be a part of it in what ever way I could. Such was my comittment I even flew to New York to meet her in person. It turns out I was not the only one. Cindy had received similar emails from people all over the world pledging support and passionate enthusiasm. I guess this demonstrates that there is a genuine yearning and desire in people to try make this world a better place, to somehow make things right again .

As individuals, literally bowling alone we have been like insignificant corks bobbing in the ocean, frustrated in the knowledge that one voice can never make a significant difference. Not so any more, ifwerantheworld .com brings hope and possibility. ifwerantheworld.com provides common stage where those single voices can reach out and join together to create a battle cry for action to change in this world. What would you do if you could change the world?

http://blog.wired.com/business/2009/03/yes-we-plan-how.html
http://adage.com/goodworks/post?article_id=138424
http://www.youtube.com/watch?v=aMOmsW4WLt8
http://www.youtube.com/watch?v=ECS2RUEBvOY
http://ifwerantheworld.com/