The schools are back, routine is restored, and I am now narrowing my gaze on the Lisbon Referendum, Mark 2. I have high hopes for this campaign. To begin with, it's a welcome antidote to my credit crunch fatigue. Secondly the stakes this time are extremely high and it's going to be interesting to see how sophisticated the roll out of the campaigns is going to be. We have learned from the Obama campaign that a digital strategy plays a huge role in connecting with voters and galvanising support around an issue or outcome. Will any of those lessons be taken on board here?
You can download a guide to the Treaty here http://www.lisbontreaty2009.ie/lisbon_treaty_guide.pdf
The following link doesn't imply any political affiliation. I found it an interesting read.
www.labour.ie/women/newsandevents/index/1208421873376567.html
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