Saturday, October 17, 2009

Passion Killers

this article made me laugh out loud....probably because I can relate to it SO well. What is it about big comfy knickers that make you look great on the outside..... only to reveal the horror that lurks beneath when unleashed! It's a double whammy to the unsuspecting victim.
How can something so amazing, (you could go as far as to say a womans best friend) look so God dam awful? My challenge to whoever feels so inclined to rise to it is this....Can bullet proof functionality ever look sexy? The ultimate design challenge.
I think we should brief it out to an artist, a fashion designer and an engineer! what do you think?
http://www.salon.com/mwt/feature/2009/10/13/spanx_makeout/index.html

A good idea for Always Ultra

I came across this campaign which highlights the totally unnecessary sacrafices that women in poorer countries of the world have to face each month. If brands like Proctor and Gamble were really in tune with their female market for their Always Ultra brand surely they would be actively taking ownership around a cause related program that is about providing sanitary pads to women in the third world or better still funding women to produce them themselves for their communities. But then again, the market planners for Always Ultra are probably men.......
check this really good cause ans spread the word:
http://www.youtube.com/watch?v=EKmt7PwYPCY