A good idea for Always Ultra

I came across this campaign which highlights the totally unnecessary sacrafices that women in poorer countries of the world have to face each month. If brands like Proctor and Gamble were really in tune with their female market for their Always Ultra brand surely they would be actively taking ownership around a cause related program that is about providing sanitary pads to women in the third world or better still funding women to produce them themselves for their communities. But then again, the market planners for Always Ultra are probably men.......
check this really good cause ans spread the word:
http://www.youtube.com/watch?v=EKmt7PwYPCY